If you’re searching for one of the easiest and most sustainable ways to earn passive income online, selling digital products should be at the top of your list. Digital products are virtual items — like ebooks, templates, or online planners — that customers can instantly download and use. Once created, these products can be sold repeatedly without any additional cost to you, making them one of the most scalable and profitable online business models for beginners.
The best part? You don’t need any prior experience in coding, marketing, or design to get started. With free tools like Canva, Notion, and ChatGPT, anyone can create and sell digital products from home — even with zero startup capital. Whether you’re a stay-at-home parent, a college student, or someone looking to build multiple streams of income, digital products offer an incredible opportunity to earn money online with minimal risk and overhead.
In today’s digital economy, more people are turning to flexible side hustles that can grow into long-term businesses. Selling digital products online not only helps you build a passive income stream but also gives you the freedom to work from anywhere and scale at your own pace. You can automate sales, grow your audience through content marketing, and focus on creating real value for your customers — without ever shipping a single item.
In this complete beginner’s guide, we’ll explore the best digital products to sell online, step-by-step tips to get started, platforms to host your products, and strategies to start earning consistent income — even if you’re starting from scratch.
Why Sell Digital Products?
Selling digital products is one of the smartest ways to start an online business — especially if you’re a beginner with limited time or capital. Why? Because it removes many of the challenges that come with traditional product-based businesses. You don’t need to manage inventory, deal with packaging and shipping, or handle customer returns. Once your digital product is created, it can be sold over and over again — generating income while you sleep.
Here are some of the biggest reasons why selling digital products online is perfect for beginners:
- Low Overhead Costs: You don’t need a warehouse or physical materials. Most digital product creators use free or low-cost tools like Canva, Google Docs, Notion, and ChatGPT to build their products. This means your startup expenses are practically zero.
- High Profit Margins: Since you’re not spending money on production or shipping, your profit margins are incredibly high. Once you create a product — like an ebook, budget tracker, or resume template — you can keep 90% or more of each sale.
- Automation-Friendly: Digital product sales can be fully automated. Platforms like Gumroad, Etsy, and Payhip handle transactions, file delivery, and even email confirmations. You can literally make money while you’re away from your computer.
- Scalable and Sustainable: You can start with one product and gradually build a full digital shop. As your audience grows, your product offerings can grow with it — all without the logistical headaches of managing physical inventory.
- Ideal for Passive Income: Once your product is live and your marketing is in place, sales can continue coming in without constant effort. This is one of the top reasons digital products are a favorite among those building passive income streams online.
Whether you’re selling Canva templates on Etsy, budgeting printables on Gumroad, or Notion dashboards on your own blog, the digital product model is one of the most flexible and beginner-friendly ways to earn money online. It pairs well with other online income methods like affiliate marketing, content creation, and freelancing — helping you build multiple income streams without burning out.
1. Ebooks
Ebooks are one of the easiest and most profitable digital products to create and sell online — especially for beginners. If you have knowledge, experience, or even just a strong interest in a particular topic, you can package that information into a well-structured ebook and turn it into a passive income stream.
Why Ebooks Work:
- People are always looking for quick, useful content that solves a specific problem.
- You don’t need to be a professional writer — just someone who can explain something clearly.
- Ebooks have low production costs and high perceived value, making them perfect for scalable digital income.
Popular Ebook Niches:
- Personal finance and budgeting
- Health, wellness, and fitness guides
- Travel planning and hacks
- DIY projects and home organization
- Niche hobbies like photography, gardening, or cooking
- Career advice and resume tips
- Mindset, productivity, or journaling prompts
If you already blog, freelance, or teach, turning your knowledge into an ebook is a natural next step. You can even repurpose existing content into a valuable product.
How to Create an Ebook (Step-by-Step):
- Choose a Problem to Solve – Pick a niche topic your audience cares about. Use keyword tools like Ubersuggest or Google Trends to validate interest.
- Outline Your Content – Structure your ebook into chapters, checklists, or lessons. Keep it actionable and reader-friendly.
- Write the Ebook – Use tools like Google Docs or Microsoft Word. For more polish, consider using AI tools like ChatGPT to help generate or refine content.
- Design the Ebook – Use Canva or Visme to create a professional-looking layout and eye-catching cover.
- Export as a PDF – This is the most universal and easy-to-sell file format.
- Upload and Sell – Platforms like Gumroad, Payhip, or even your own blog can host and sell your ebook.
Pricing Tip: Start with a low price ($5–$15) to build sales momentum. Once you gather reviews or testimonials, you can raise your prices or bundle ebooks together.
Marketing Your Ebook:
- Pinterest – Create vertical pins that link to your sales page
- Instagram & TikTok – Share sneak peeks, quotes, and behind-the-scenes content
- Email Marketing – Offer a freebie (like a checklist) to grow your list and upsell the ebook
- Medium or Blog Posts – Publish related content and link back to your product
Pro Tip: Want to scale this even more? Combine your ebook with affiliate links inside the content. That way, you earn both from the sale and any future purchases made through your affiliate links.
Related Reads:
- How to Make Money as a Freelance Writer (Even If You’re Just Starting Out)
- Beginner’s Guide to Affiliate Marketing: How to Get Started for Free
2. Printables
Printables are one of the most beginner-friendly digital products you can sell online. They’re simple to create, don’t require any shipping or customer service, and once they’re listed, they can bring in passive income day after day — even while you sleep.
What Are Printables?
Printables are downloadable digital files that customers can print at home or use digitally. They’re typically in PDF format and can include anything from planners and calendars to educational worksheets, budgeting templates, and wall art. The beauty of printables lies in their versatility — there’s a market for almost every niche.
Why Printables Are Great for Beginners:
- No physical inventory: You don’t need to worry about production or delivery — just upload the file once and sell it repeatedly.
- Quick to create: Many printables can be made using free tools like Canva, even with zero design experience.
- Low startup cost: You can start with a free Canva account and a selling platform like Etsy or Gumroad.
- Highly profitable: Since you only create the product once, your profit margin on each sale is nearly 100%.
Popular Printable Niches That Sell:
- Planners and organizers (daily, weekly, monthly)
- Budgeting worksheets and debt trackers
- Fitness and meal planners
- Wedding planning checklists
- Classroom resources for teachers and homeschoolers
- Kids’ activities and coloring sheets
- Wall art and inspirational quotes
- Habit trackers and self-care templates
Whether you’re interested in organization, parenting, finance, or wellness — there’s a printable product idea for you.
Tools to Create and Sell Printables:
- Design: Use Canva, Adobe Illustrator, or even Microsoft PowerPoint
- Mockups: Use Placeit to showcase your printable in use
- Selling Platforms: Etsy, Gumroad, Payhip, or your own website
- Marketing: Promote your store through Pinterest (perfect for visual products), Instagram, or email newsletters
Pro Tip: Don’t just sell individual printables — create themed bundles to increase your average order value. For example, a “Budgeting Bundle” can include a monthly budget sheet, savings tracker, debt payoff tracker, and expense log.
How to Stand Out:
- Use clean, professional design — even simple layouts look polished in Canva
- Optimize your product listings with SEO-friendly titles and tags (e.g., “printable wedding planner PDF”)
- Offer a clear, helpful description that tells buyers how to use your printable
- Include lifestyle images or mockups so buyers can visualize the product in action
Real Example:
Let’s say you’re passionate about wellness. You could create a printable Self-Care Planner that includes a mood tracker, sleep log, gratitude journal prompts, and weekly goals. Bundle it, price it at $9, and promote it through Pinterest or Instagram. Every time someone downloads it, you earn — without doing a thing.
Want to learn more? This strategy works well alongside print-on-demand products and other passive income ideas you can build in your spare time.
3. Notion Templates
If you’re a fan of organization and productivity, selling Notion templates online is a digital side hustle worth exploring. As the Notion platform continues to gain popularity among students, entrepreneurs, and remote workers, the demand for pre-built, ready-to-use templates is skyrocketing. And the best part? You don’t need any coding experience to get started.
What Are Notion Templates?
Notion templates are pre-designed digital workspaces that help users stay organized, manage projects, or track goals. These can range from simple to-do lists and personal planners to complete business CRMs or content calendars. Once you build a template, you can sell it over and over as a downloadable file or shareable Notion link.
Why Notion Templates Are Great for Passive Income:
- Zero shipping or inventory – Everything is digital and instantly deliverable
- Low barrier to entry – Anyone can learn Notion and start designing templates
- Flexible pricing – You can sell templates individually or as bundles for higher value
- Evergreen income – Once uploaded, they can keep generating sales without ongoing effort
Popular Notion Template Ideas:
- Daily, weekly, or monthly planners
- Goal-setting dashboards
- Budget and expense trackers
- Student organizers and class notes
- Job application and resume trackers
- Business content calendars or project management hubs
Tools You’ll Need:
- Notion (Free Plan) – Use it to build and share templates
- Gumroad or Payhip – For hosting and selling the templates
- Canva or Figma – To create mockups or visual previews
- Google Docs – For including usage instructions or onboarding guides
If you’re just starting out, check out this guide to top online platforms for beginners — ideal for selling digital products like Notion templates.
How to Sell Notion Templates Online:
- Design Your Template – Solve a real problem. For example, help freelancers manage clients or students track assignments.
- Create a Shareable Link – In Notion, duplicate the template and share the URL set to “Duplicate allowed.”
- Host on a Marketplace – Upload the product on Gumroad, Payhip, or Etsy with a catchy title and mockup images.
- Add a Product Description – Highlight features like built-in formulas, calendar views, or automation.
- Promote Your Product – Use Twitter, Pinterest, TikTok, or Reddit (r/Notion and r/Productivity are great places to start).
Real-World Tip:
Pair your template with content. For instance, write a blog post or create a YouTube video explaining how your “Notion Goal Tracker” helps users stay productive. This gives buyers context and boosts your SEO — a strategy also used in affiliate marketing for beginners.
Pro Tip:
Add a bonus checklist or tutorial video to increase value and reduce buyer confusion. Templates that are easy to use = better reviews and more sales.
4. Canva Templates
If you have an eye for design and enjoy working with visuals, selling Canva templates online is one of the most beginner-friendly and profitable digital product ideas out there. With millions of users across the world, Canva has become a go-to design tool for small business owners, content creators, social media managers, and even students — many of whom are actively looking for time-saving, professional-looking templates they can just plug and play.
What Are Canva Templates?
Canva templates are pre-designed graphics that users can customize for their own needs using Canva’s free drag-and-drop editor. These can be anything from Instagram post layouts to business presentations, resume designs, or even ebook covers. The beauty of selling Canva templates is that you create them once, and they can be reused, resold, and repurposed by hundreds (or thousands) of people.
Why Canva Templates Work for Passive Income:
- Easy to create – No need for advanced design tools; Canva is intuitive and beginner-friendly
- Endless market demand – Everyone from influencers to entrepreneurs needs good design
- One-and-done effort – Design once, sell repeatedly with little to no updates required
- Perfect for automation – Canva links can be instantly delivered through platforms like Gumroad or Etsy
Popular Canva Template Ideas to Sell:
- Instagram carousels and story templates for influencers
- Pinterest pin templates for bloggers
- Resume and cover letter templates for job seekers
- Business card layouts for small business owners
- Wedding invitations or event flyers
- Slide decks for webinars or online courses
Whether you want to target content creators or corporate clients, there’s a Canva template market for nearly every niche.
How to Create Canva Templates:
- Use Canva Pro (or Free) – Start designing with free assets, or get a Pro account for access to premium elements
- Follow Visual Trends – Check Pinterest or Creative Market to get a feel for popular aesthetics
- Design with Usability in Mind – Keep it simple, customizable, and easy to edit
- Use Text Holders and Brand Color Palettes – This makes it easier for buyers to personalize
Where to Sell Canva Templates:
- Etsy – Especially great for personal use templates like resumes, planners, or social media kits
- Gumroad – Ideal for creators building a niche brand or blog
- Creative Market or Design Bundles – For those targeting a more professional audience
- Your own blog or Shopify store – If you want complete control and higher profit margins
Check out this list of top platforms to start selling digital products to pick what works best for your audience.
Tips to Make Your Canva Templates Sell:
- Offer bundles – Group multiple templates together (e.g., 10 Instagram posts + 10 stories)
- Use eye-catching mockups – Present your templates in use to help buyers visualize the end result
- Provide clear instructions – Add a short PDF guide or tutorial to help customers edit your templates
- Get niche-specific – Templates for real estate agents, wedding planners, or fitness coaches perform better than generic ones
- Add licensing clarity – Make sure users understand how they can use the files (personal, commercial, editable, etc.)
Real Example:
Let’s say you create a set of 25 Pinterest pin templates for food bloggers. You can price this bundle at $15–$25 on Etsy. If 100 people buy it over time, you’ve made $1,500–$2,500 from a single afternoon of work. Multiply that by 5–10 different bundles and you’re building a legitimate passive income with Canva templates.
Pro Tip:
Promote your designs on Pinterest, Instagram, or even Medium articles about blogging or digital marketing. You don’t need to be a social media expert — just consistent.
5. AI Prompt Packs
As artificial intelligence tools like ChatGPT, MidJourney, and Jasper become more popular, a new digital product opportunity has emerged: selling AI prompt packs. This might sound technical, but it’s actually one of the easiest and most creative ways to make money online — especially if you enjoy writing or have a knack for problem-solving.
What Are AI Prompt Packs?
A prompt pack is a curated collection of text-based instructions (called prompts) that guide an AI tool to generate specific outputs — whether it’s content, images, emails, blog titles, social media captions, marketing plans, or even code. These packs save users time and help them get better, faster results from their favorite AI tools.
Why Selling Prompt Packs Works:
- Low effort, high value – You don’t need design or tech skills; just creativity and clarity
- Huge market demand – Content creators, business owners, marketers, and students are all using AI
- Fully digital – No shipping or customer service headaches
- Reusable – Once created, prompts can be sold repeatedly with no additional work
Examples of AI Prompt Packs You Can Create:
- Blog post outline prompts for niche websites
- Instagram caption generators for small business owners
- Email templates for real estate agents
- MidJourney prompts for creating digital art or product mockups
- Marketing strategy builders for online coaches
- Prompt kits for Etsy product descriptions or Amazon listings
You can also niche down and create industry-specific packs — like prompts for therapists, fitness coaches, or wedding planners.
Where to Sell AI Prompt Packs:
- PromptBase – A marketplace built specifically for buying and selling AI prompts
- Gumroad – A perfect place to set up and sell custom prompt bundles
- Etsy – Surprisingly effective if your prompts are visually packaged (like a mini eBook or cheat sheet)
- Your own site or blog – Great for content creators who want to monetize their traffic
Want to explore more places to sell? Check out our guide to beginner-friendly digital product platforms.
How to Create Prompt Packs That Actually Sell:
- Focus on solving a problem – Don’t just give random prompts; give prompts that save people time or make them money
- Test your prompts – Run them through ChatGPT or MidJourney to make sure they work and deliver quality output
- Group them by outcome – For example, “20 AI Prompts to Write Sales Emails That Convert”
- Design a clean, downloadable PDF or Notion doc – Make it easy for buyers to use right away
- Add instructions – Include tips on how to edit or expand the prompts for different use cases
Monetization Example:
Say you create a PDF pack of “30 ChatGPT Prompts for Digital Marketers” and sell it for $9. If 100 people buy it, that’s $900 in passive income — and you didn’t need to write a blog or record a video.
Pro Tip:
You can also bundle your prompt packs with Canva templates, Notion dashboards, or digital worksheets to increase the perceived value. This opens up cross-selling opportunities and helps you stand out in a growing market.
Helpful Link:
If you’re just getting started with AI tools, read our beginner-friendly guide to making money with AI. It breaks down how to use tools like ChatGPT to turn ideas into income.
6. Course Worksheets and Resources
You don’t need to launch a full-blown online course to make money from educational content. One of the most underrated ways to earn passive income is by selling digital teaching materials like worksheets, lesson plans, quizzes, cheat sheets, and printable guides. These bite-sized resources are in high demand — especially among busy educators, online coaches, tutors, and homeschooling parents.
Why This Works:
- Low barrier to entry – If you have subject knowledge or teaching experience, you’re already equipped
- Evergreen demand – People are always looking for ready-to-use learning tools
- Scalable – Create once, sell forever
- Perfect for niche experts – Tailor your content to your field (e.g., nutrition, history, productivity, coding)
You can also build your resources around specific topics like financial literacy for teens, SAT/ACT test prep, language learning, or even personal growth workbooks. These products are not only useful — they’re also sharable and frequently recommended in communities and forums.
Types of Digital Course Resources You Can Sell:
- Lesson Plans – Structured outlines that help teachers or coaches deliver content more effectively
- Cheat Sheets – One-page reference guides with formulas, steps, or summaries
- Workbooks & Practice Sheets – Interactive PDFs for students to apply what they’ve learned
- Quizzes & Flashcards – Great for test prep and active recall learning
- Goal Trackers or Study Planners – Help learners stay organized and motivated
Want to turn your teaching materials into a steady stream of income? Combine this idea with the tips in our affiliate marketing for beginners guide and promote your resources alongside useful tools and platforms.
Where to Sell Course Resources:
- Gumroad – Perfect for selling digital PDFs and downloads
- Etsy – Works surprisingly well for printable educational content
- Payhip – Easy to set up and beginner-friendly
- Teachers Pay Teachers – The go-to platform for K–12 educators
- Notion Marketplaces – If your worksheets are hosted in Notion format
- Your Blog or Coaching Website – Best if you want full control over pricing and email capture
Who Buys These Products?
- Online course creators who want plug-and-play materials
- New teachers or tutors looking to save prep time
- Coaches building out client programs
- Parents and students seeking extra study aids
- Solopreneurs creating content bundles for lead magnets or paid resources
Pro Tips to Boost Your Sales:
- Bundle worksheets together as themed sets (e.g., “Productivity Starter Kit”)
- Add sample pages or free versions to attract email sign-ups
- Use Pinterest pins and Instagram reels to promote your resources visually
- Join niche Facebook groups or Reddit communities to share your offers
- Get testimonials or student reviews to build credibility
Helpful Link:
Want to increase your income by combining digital product sales with service-based gigs? Check out our post on top freelance skills you can learn for free.
7. Website Themes or Elements
If you have even a basic understanding of web design or user interface (UI) tools, creating and selling website themes or digital design elements can be a very lucrative income stream. While it might seem a bit more advanced than selling printables or ebooks, many platforms and no-code tools have made it easier than ever to design high-quality templates — even for beginners.
What Are Website Themes and Design Elements?
These include ready-to-use assets that individuals, bloggers, freelancers, or businesses can plug into their website or app without building everything from scratch. Examples include:
- WordPress themes
- Shopify templates
- Email newsletter layouts
- UI kits for mobile apps
- Elementor or Webflow components
- Landing page templates
- HTML/CSS starter kits
- Notion dashboards for creators and professionals
These products save time and boost productivity — which is exactly what makes them so valuable to buyers.
Why Sell Website Templates?
- High perceived value – A professional-looking theme can sell for $30 to $200 or more
- Passive income potential – You create it once and earn from it repeatedly
- Evergreen demand – Every new business or creator needs a website
- Scalable business model – You can sell bundles, licenses, or offer customization services
Even if you’re not a coder, you can start designing using tools like Canva for basic mockups or dive into no-code builders like Framer, Webflow, or Carrd, which allow drag-and-drop theme creation.
Where to Sell Website Themes and UI Kits:
- ThemeForest – One of the largest marketplaces for premium themes
- Creative Market – Great for designers and multi-use licenses
- Gumroad – Ideal for indie creators and developers
- Etsy – Surprisingly good for selling Canva-based digital templates
- Framer Marketplace – Perfect for modern, no-code web designers
- Your own portfolio site – Gives you full control and long-term brand growth
Want to sell templates but don’t know where to start? Check out our guide on how to build a one-page website that sells using free tools.
Tips for Selling More Website Design Products:
- Offer niche-specific themes like yoga instructor pages, resume landing pages, or online coach funnels
- Include demo previews or live links so buyers can test before they buy
- Create a setup guide or offer installation as an upsell
- Collect feedback and iterate on your bestsellers to create version updates
- Promote your themes through YouTube tutorials, Pinterest pins, and affiliate marketing
Realistic Earnings:
Some successful creators earn $1,000 to $5,000/month just from selling web design elements — especially if they rank on marketplaces like ThemeForest or market their products with Pinterest or YouTube tutorials.
Pro Tip: Pair your digital template business with other services like branding kits or freelance customization gigs on Fiverr or Upwork to offer a full solution to your clients.
Helpful Link:
If you’re just starting out and want to grow your online presence, learn about the best platforms to earn money as a beginner.
Where to Sell Digital Products
Once you’ve created your digital product — whether it’s an ebook, Canva template, printable planner, or website theme — the next step is getting it in front of customers. Thankfully, there are several beginner-friendly platforms designed to help creators start selling digital downloads online without complicated setup or technical skills.
1. Etsy – Great for Printables, Templates, and Niche Downloads
Etsy is one of the most popular online marketplaces for handmade and digital items. It’s especially beginner-friendly and offers built-in traffic, which means you don’t need a massive audience to start getting sales.
✅ Best for:
- Printable planners, calendars, and trackers
- Canva templates (social media, resumes, etc.)
- Digital art and invitations
- Wedding and event planners
If you’re wondering how to sell digital products on Etsy, it’s as easy as uploading your files, setting a price, and optimizing your listing with SEO-friendly keywords.
Helpful Read: Learn how to start earning with Canva templates
2. Gumroad – Ideal for Creators and Digital Entrepreneurs
Gumroad is a minimalist, easy-to-use platform perfect for creators who want to sell ebooks, courses, prompt packs, or design assets. There are no monthly fees for the basic plan, and the setup process is incredibly fast — you can literally launch your first product in minutes.
✅ Best for:
- Ebooks and audiobooks
- AI prompt packs
- Notion templates and guides
- Short PDF courses
Gumroad also allows you to create coupon codes, bundle products, and offer tiered pricing — which makes it powerful for scaling digital income.
Tip: Combine your Gumroad store with social media platforms like Twitter, Reddit, or Pinterest to build a sustainable passive income stream.
3. Payhip – A Flexible, All-in-One Sales Platform
Payhip is another easy-to-use solution for selling digital products online. It comes with built-in tools like affiliate marketing, coupon systems, and analytics dashboards. Plus, you can host courses, memberships, and physical products if you ever want to expand.
✅ Best for:
- Ebooks and PDF downloads
- Course materials and workbooks
- Membership subscriptions
- Coaching tools and lead magnets
The platform is free to start, and you only pay a small transaction fee when you make a sale.
4. Ko-fi – Perfect for Small Digital Products and Donations
Ko-fi is designed for creatives, bloggers, and artists who want to receive donations or sell mini digital products. Think of it as a blend of Gumroad and Patreon, but with less commitment and setup.
✅ Best for:
- $1–$5 downloads (cheat sheets, prompts, mini guides)
- Art prints and wallpapers
- Exclusive content for supporters
- Quick PDF uploads
It’s a low-pressure way to monetize your digital skills while connecting with your audience more personally.
5. Your Own Website – Full Control and Higher Profits
Once you’ve validated your product idea and made your first few sales, consider setting up your own website or blog to sell digital products directly. Platforms like WordPress + WooCommerce, Shopify, or Podia give you full control over branding, customer experience, and pricing.
✅ Best for:
- Creators ready to build a long-term digital brand
- Bloggers integrating affiliate marketing and product sales
- Sellers who want higher profit margins and email list growth
Selling digital products through your own website can also help build SEO traffic and customer trust. You can even bundle it with services like coaching, freelance gigs, or affiliate links for more income streams.
Related: How to build a one-page website that sells (using free tools)
Each of these platforms has its own pros and cons, but the good news is you don’t have to choose just one. Many creators start on marketplaces like Etsy or Gumroad, then eventually expand to their own branded websites.
Want more guidance on beginner-friendly ways to start earning online? Don’t miss our list of top online platforms for beginners.
Selling digital products is one of the most accessible and scalable ways to build passive income online — especially for beginners. Whether you’re creating ebooks, printable planners, Canva templates, or Notion dashboards, the beauty lies in the fact that you only need to create it once and you can sell it again and again with almost zero overhead.
With so many beginner-friendly tools and platforms available — like Gumroad, Etsy, and Payhip — you don’t need to be a tech expert or invest heavily upfront. All you need is a simple idea, a bit of creativity, and a commitment to solving problems for your audience. From time-saving templates to educational resources, there’s a growing demand for high-value digital downloads.
Even if you’re starting from scratch with no design or writing experience, tools like Canva, Notion, and ChatGPT can help you create polished, professional-looking products in less time than ever before. And once your product is ready, platforms with built-in audiences make it easier to make your first few sales and gain confidence.
So if you’ve been wondering how to make passive income with digital products, now is the time to take action. Start with one small product. Launch it. Learn from it. Then scale.
Every successful digital entrepreneur started with one idea — and one product.